Social Media Content Creator Needed at Betway Africa | Link to Apply
Betway’s journey began in 1999 with a small team of visionary individuals driven by bold, big-picture thinking. Over the years, the company has grown into a dynamic community of more than 1,000 talented professionals, shaping the future of the competitive global gaming industry.
The brand has firmly established its presence across Africa, starting with early roots in Ghana and South Africa before expanding into East, West, and Southern Africa. Today, Betway continues to grow, embraced by sports betting fans across the continent.
At Betway Africa, people are at the core of its success. From banking and finance to marketing, product development, and customer care, the company brings together diverse expertise under one unified brand committed to innovation, integrity, and excellence.
Responsibilities
As part of our team, you will:
- Develop and execute a comprehensive social media strategy across platforms (Facebook, Instagram, Twitter/X, TikTok, YouTube, etc.).
- Create engaging, on-brand content that resonates with diverse audiences.
- Ensure all content aligns with Betway’s brand voice and guidelines.
- Collaborate with marketing, design, product, and other cross-functional teams to achieve key objectives.
- Plan and manage a content calendar, aligning with sporting events, product launches, and promotions.
- Monitor, engage, and respond to comments and messages across all Betway social channels in a timely, professional manner.
- Track, analyze, and report on performance metrics and KPIs.
- Partner with the digital marketing team to implement and optimize paid social media campaigns.
- Handle other ad-hoc tasks as assigned by the Team Lead.
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Qualifications
- Proficiency with social media management tools (e.g., Sprout, Hootsuite, Buffer).
- Experience using analytics platforms to track and measure performance.
- Basic graphic design skills (Canva, Adobe Creative Suite).
- Ability to edit videos for short-form content (CapCut, InShot, etc.).
- Understanding of social media advertising and campaign optimization.
- Familiarity with sports and betting terminology is an added advantage.
Skills
- Experience managing brand accounts or influencer collaborations.
- Strong knowledge of paid social campaigns and digital advertising.
- Ability to create and manage content calendars and end-to-end campaigns.
- Familiarity with social listening tools and trend analysis.
- Copywriting skills for engaging, conversion-driven content.
- Hands-on experience with live content creation (IG Live, TikTok Live, Twitter Spaces).
- Knowledge of email marketing integration with social campaigns.
- Community management and online reputation expertise.
- Previous work experience in fintech, e-commerce, entertainment, or lifestyle industries.
- Photography/videography skills for creating original media content.
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Benefits
At Betway and Super Group, we’re committed to helping you thrive personally and professionally.
Our benefits include:
- Learning & Development Programs to grow your skills and advance your career.
- Performance Recognition Tools that provide regular feedback to help you achieve your full potential.
- Employee Assistance Program (EAP) for you and your family’s wellbeing.
- Health Management Organization (HMO) coverage.
Our Values
Our culture is built on strong values and non-negotiable behavioral competencies essential for success at Betway:
- Adaptability
- Ownership & Accountability
- Initiative
- Resilience
- Team Orientation
- Integrity
- Innovation
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Additional Information
This position requires a high level of trust and integrity as it involves access to customer financial information. A credit and criminal record check will therefore be conducted. Qualification verification is also a mandatory part of the process.
By applying, you grant us permission to carry out these checks confidentially and solely for verification purposes.
If you do not hear from us within two weeks, please consider your application unsuccessful.
Deadline: October 3, 2025
Apply here
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